Personal context
Help grounded in what is on your screen, in your apps and relevant to the moment.
The 2026 lineup
Built for what’s next.
A generation of devices designed to feel faster, work smarter and disappear more naturally into your day.
A20 ProiPhone 18 Pro
M6Mac mini
S11Watch Series 12
H2AirPods 5
One ecosystem
More capable alone. Better together.
The strongest part of Apple’s product story is no longer a single device. It is what happens when hardware, software and intelligence share the same design language, security model and ecosystem.
01Continuity
Move between devices without rebuilding your workflow.
02Privacy
More intelligence designed around on-device processing and private cloud systems.
03Longevity
Hardware and software engineered as one system for long-term usefulness.
iPhone 18 Pro
Pro, with more room to create.
Variable aperture on the 48MP Fusion Main camera, A20 Pro, faster charging and a design built around sustained performance.
48MPFusion Main camera
43 hrsVideo playback on Pro Max
£1,199Starting price
Mac mini with M6
Small enough to disappear. Powerful enough not to.
The compact desktop gets M6 and M5 Pro, stronger AI acceleration, faster connectivity and the flexibility to fit into almost any setup.
M612-core CPU and GPU
Up to 32GBUnified memory on M6
£899Starting price
Apple Watch Series 12
A clearer read on your day.
Higher-frequency heart and HRV sensing, readiness insights, an S11 chip and up to 24 hours of normal use — in a device designed to stay on your wrist.
HeartHigher-frequency sensing
ReadinessA daily 0–10 score
BatteryUp to 24 hours
AirPods 5
Less noise between you and what matters.
1.5×more Active Noise Cancellation than the previous generation
Redesigned acoustics, H2, Live Translation support and Siri AI bring more capability to an open-ear design.
Apple Intelligence
Intelligence that knows the system — without needing to know everything about you.
Across iPhone, iPad, Mac, Watch and Vision Pro, Siri AI and Apple Intelligence are designed to use personal context, on-device processing and Private Cloud Compute to make everyday actions more useful while keeping privacy central to the experience.
On-device first
More processing happens on Apple silicon, keeping many interactions local to your device.
Private cloud
When more compute is needed, Private Cloud Compute extends Apple’s security model into the cloud.
Find your fit
Start with what you want to do.
Best starting pointiPhone 18 Pro
For photography, video, editing and capturing ideas wherever you are.
See whyApple Store